Re: Re: Re: Re: Re: No Surprise - Stern Disrepects Dan and Allan


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Posted by Peter Asch on June 26, 2018 at 19:20:10:

In Reply to: Re: Re: Re: Re: No Surprise - Stern Disrepects Dan and Allan posted by Allan Sniffen on June 26, 2018 at 17:42:44:

So you're saying advertisers will pay 100 times more for a spot on Stern than for a spot on a top 40 DJ show, because the Stern demo of adolescent and post-adolescent men is worth that phenomenal differential. Really?

That's the inescapable conclusion of your remarks since Stern earns $90m and a DJ on a top-rated station may earn -- What? I don't know -- $1m, $2m.

Stern's listeners may be more attractive to advertisers than listeners of popular DJs, but it strains credulity to believe they could be worth *that* much more.

BTW, I am no fan of Stern. I do think he does excellent long-form interviews with people like Jerry Seinfeld or Alec Baldwin, but he may do only a couple of those a month with the rest of his content being trash.



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