Re: Full Service Radio


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Posted by Dave Margalotti on July 05, 2018 at 10:09:44:

In Reply to: Full Service Radio posted by Tom Tortorella on July 05, 2018 at 07:35:29:

Research has shown that we now live in a time when more people get breaking news from the smart phones, mobile devices, and social media sites than they do from radio and television. For better or worse, most music formatted stations have almost no news at all. Some stations might have a morning show co-host who will give some headlines each hour but that's about it. Other stations might drop in a minute or two from a nationally syndicated news source at the top of the hour, and some may have a local news person covering morning drive but you're hard pressed to find much more than that. About 2 years ago the Radio & Television Digital News Association (RTDNA) released their annual survey that showed the average newsroom staff size for radio stations across America was 1 person. That's it. Times have certainly changed. Listeners are no longer completely dependent upon radio for news and I think that's reflected in the amount of news content we see on stations with music formats.


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