Re: Re: Re: Full Service Radio

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Posted by Jeff Gast on July 06, 2018 at 11:45:26:

In Reply to: Re: Re: Full Service Radio posted by Roddy Freeman on July 05, 2018 at 13:14:14:

As radio has programmed less and less news, television has picked up much of the slack, especially in the medium and large markets and particularly during the morning hours. Take Indianapolis, for example, where several stations start their morning news at 4 a.m. The NBC affiliate runs local news right up to the start of the "Today Show" at 7 a.m., then does weather, traffic, and a few local stories during the twice-hourly drop-ins during "Today". Meanwhile, the Fox and CW stations stay live and local all the way to 10 a.m.

Midday TV news may be either 30 minutes or an hour, while late afternoon news may begin as early as 4 p.m. and go until as late as 7:30 p.m. The Fox station starts its evening news at 10 p.m. and goes until 11:30 p.m.

During heavy sports seasons (football, basketball [pro, college, high school], and racing (Indy 500 and the Brickyard 400), the stations with the available time will replace a half-hour news block with a sports show, especially on Friday, Saturday, and Sunday nights.

In addition, several of the TV stations feed short newscasts to local radio station, becoming those stations' de facto news departments.

How can a radio station on its typical shoe string budget compete with all of that?

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