Re: Re: Re: Re: Re: Re: Radio stations doesn't play songs or artists here in NYC


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Posted by Brett Alan on July 09, 2018 at 12:31:32:

In Reply to: Re: Re: Re: Re: Re: Radio stations doesn't play songs or artists here in NYC posted by David Eduardo on July 08, 2018 at 23:28:46:

When I was working in classic rock radio, I would occasionally get a call from someone complaining that we didn't play enough variety. I would then ask them what they'd like to hear--and almost every time, the response would be something like "Free Bird" which we already played on a daily basis.

The key to programming radio, especially gold-based radio, seems to be creating the PERCEPTION of variety while making sure that listeners never hear a song they don't both know and like.


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