Re: Re: Re: Re: Re: Translator Gets Nice Ratings


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Posted by David Eduardo on July 10, 2018 at 20:24:20:

In Reply to: Re: Re: Re: Re: Translator Gets Nice Ratings posted by Cary Levine on July 10, 2018 at 09:11:26:

But, since this is not an encoded PPM market, anything that gets written in a diary gets into the book. Nielsen's procedures on ascription are not as thorough as those Arbitron used to employ, so listening to an out of market station while on a commute tends to get credited to a local station nearby on the dial through ascription.

This affects all diary markets, including those in areas around the NYC metro.

In this example in CA, listening to an LA station (likely by commuters into areas to the West of the market... which is common) got credited to the local signal closest on the dial, inflating its ratings.

The same can occur in any diary market if Nielsen does not properly do ascription (the process of figuring out who gets credit for less than specific listening). In this case, the diaries had "107.5" and the closest local is Mod; instead of doing call-back to the diary keeper, they attributed the listening to a station that was not being listened to!


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