Re: Re: Re: Re: Re: Translator Gets Nice Ratings


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Posted by David Eduardo on July 10, 2018 at 20:29:02:

In Reply to: Re: Re: Re: Re: Translator Gets Nice Ratings posted by Gary West on July 10, 2018 at 10:40:51:

The issue here... and what makes it as relevant in the diary markets surrounding NYC... is the apparent failure of the ascription process to properly identify listening by a market resident to an out of market station. And the result is giving improper credit to a "home" station that was not being listened to.

Diaries are full of out of market listening, often from people who commute or whose work or leisure time takes them outside the market they live in.

The PPM does not have this effect in most places, as the peripheral diary markets generally don't have encoded stations.


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