Re: Re: Re: Re: Re: Re: Re: Translator Gets Nice Ratings


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Posted by David Eduardo on July 11, 2018 at 03:11:03:

In Reply to: Re: Re: Re: Re: Re: Re: Translator Gets Nice Ratings posted by Gary West on July 10, 2018 at 22:02:06:

Arbitron had a sophisticated ascription system that Nielsen is obviously neglecting. In it, follow up calls were used to clarify unidentifiable entries and, if that did not work, a formula was used based on prior listening.

Entries for a specific frequency are supposed to go to any station in the region that qualifies, local taking precedent. Since KLVE makes the book in the IE and in the Victorville markets, 107.5 should be stored on the ascription file as a match for 107.5.

Obviously, Nielsen is not putting as much attention on this aspect of the diary survey as Arbitron did. That should frighten stations in every diary market.

Arbitron always tried to do a good job on ascription. I saw a case where a San Juan, PR, station made the New York City book (below the line, of-1800-mile-course)in 1979... Arbitron identified the station via ascription procedures and verified the actual listening by telephone follow up.


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