Re: Re: Re: Re: Re: Re: More new weekend programming on WABC


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Posted by Stuart McKinney on July 18, 2020 at 12:29:00:

In Reply to: Re: Re: Re: Re: Re: More new weekend programming on WABC posted by T.A. Henry on July 18, 2020 at 09:50:55:

It would be interesting to hear input from real radio people regarding what IS the likely income from various overnight or weekend programming:

1. Red Eye Radio - minimal investment, decent advertisers after a national audience likely yields the individual station _______ per hour?

2. Infomercials - zero investment, nearly pure profit but what ARE they actually taking in per hour, and what does it "cost" the station in reputation?

3. Local talk - sizeable investment - what could a radio raconteur bring the station in terms of quality advertisers, revenue, buzz, improved reputation overall?

4. CDs on Shuffle - zero investment - even if it were breaking format, could/would the advertising revenue equal what comes from infomercials?

5 Live DJ - sizeable investment - would FM music be interested in subsidizing this as the minor leagues for future talent? Are there Dennisons out there that would buy significant chunks of the time?


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