Re: Re: Re: Re: Re: Re: Re: Re: Re: More new weekend programming on WABC


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Posted by VicFusco on July 19, 2020 at 09:08:34:

In Reply to: Re: Re: Re: Re: Re: Re: Re: Re: More new weekend programming on WABC posted by Stuart McKinney on July 18, 2020 at 19:40:41:

Some stations compute what they need to make on an infomercial or brokered show by figuring what they could reasonably expect to make if--big if- they could actually sell advertising in the same time period. Stations like WOR get prime dollars for brokered time and informercials. WABC also asked for prime dollars in the pat but wasn't as "heavy" as WOR. AM-970 got somewhat less.


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