Re: Re: Re: Re: More new weekend programming on WABC


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Posted by Neil Weiser on July 27, 2020 at 20:32:28:

In Reply to: Re: Re: Re: More new weekend programming on WABC posted by David Gleason on July 27, 2020 at 20:00:07:

Gotta disagree, David my friend. Many older consumers are willing to try something new, but the hurdle to going from a one-time experiment to a regular part of their purchasing rotation is a lot higher. The new product needs to be (a) qualitatively or quantitatively better than what they're used to buying, or (b) about the same but at a more competitive price. They - "we" is more accurate - aren't as likely to fall for a shiny bauble just because there's a large ad budget behind it. We've been snookered by Madison Avenue too many times before and have learned our lesson.



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